Retail KPI Thought - Window Footfall
by Marcus Sewtz
Germany has 45 million affluent consumers between the ages of 20 and 49 years, a large target group to pull from the sofa to the store. A German high street window (Kemper Top 100) has an average footfall of 8.6 mn p.a: traffic that potentially sees your window.
Would you know how many of your annual store visitors came because of a window impulse and what are your potentials to improve?