Retail KPI Thought - Window Footfall

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Retail KPI Thought - Window Footfall

Montag, 2. Dezember 2013
by Marcus Sewtz

Germany has 45 million affluent consumers between the ages of 20 and 49 years, a large target group to pull from the sofa to the store. A German high street window (Kemper Top 100) has an average footfall of 8.6 mn p.a: traffic that potentially sees your window.

Would you know how many of your annual store visitors came because of a window impulse and what are your potentials to improve?