KPI Innovation Mileage

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KPI Innovation Mileage

Donnerstag, 8. Mai 2014
by Guido Schild

2011 the CEO of a German top fashion brand presented at a conference that his trend scouts and designers fly 2,000,000 miles p.a. to ensure the new collection is up-to-date. It turned out, the KPI didn’t help too much to rejuvenate the brand: the CEO had to leave a year later and for what is known, the brand still trys to find a turnaround.

Would you know your KPI for the quality of innovation?