Product & Supply Chain Management

Paving the way to customer focus

Product & Supply Chain Management

Value chains have to interlock with one another and also match the business model. Above all, they must meet the differentiated expectations of the customer. Supply chain models and sourcing concepts that have a one-dimensional focus on individual performance often do not allow for adequate attention to the customer’s needs.

What matters is excellent development of products and assortments that, thanks to efficient procurement, are available to customers at the POS both on time and in the right quantities. The supply chain does not end at the central warehouse, but encompasses the entire product lifecycle. Only in this way can the gross margin attained be consistently controlled and improved in the form of a backbone KPI.