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Foosball is not enough! On the relevance of the right culture of creativity

How can we meet market demand for more innovation?

12.10.2018
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English
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Let's Dance

Customers have asked brand retailers to dance and are insisting on quicker tempo and rhythm. “See now, buy now” is just the beginning when a retail brand learns the steps toward greater agility and customer orientation. And whatever the next dance craze turns out to be, it’s high time to learn it.

13.09.2018
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Veränderungsmanagement
English
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Move your perspective – and thus your customers!

„Customer first“. Easy as it sounds, it is much harder to implement. In daily business, many companies focus more on internal processes than on their customers. A change of perspective is more than necessary.

28.02.2018
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Unternehmensstrategie
Veränderungsmanagement
English
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Radikal vertikal

Es braucht Mut, Bestehendes zu würdigen und trotzdem erst mal zur Seite zu legen. Die Herausforderung, das Geschäftsmodell konsequent an den Endkunden auszurichten und die Bedeutung der Kanäle neu zu definieren, ist anspruchsvoll.

26.06.2017
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Unternehmensstrategie
Undefined
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Outlets and brand health

Did you know that in today’s competitive market an average fashion brand sells a good 40% of its assortment discounted? Do you know exactly what share of your merchandise is sold discounted? And are you in control of its development? If you want to be fully in control, here’s how: follow the example of leading brands and actively build your own outlet division, design special makeup (SMU) outlet collections, develop an outlet supply chain and aggressively increase the number of your own outlet stores! It’s as simple as that – maybe not easy, but simple. That’s how Europe’s leading brands manage their supply chains, turn overstock and markdown problems into a growing and profitable business area and in some cases exceed €200m in sales.

04.10.2015
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Unternehmensstrategie
English
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Brand distribution 2020: Wholesale is the new retail

2014 began with a surprising bulletin from New York’s Ralph Lauren: “Net revenues for the full year 2013 increased 7% … wholesale revenues up 11% …”. Did any other fashion brand recently achieve more wholesale growth than retail growth? Has our long-time favourite for best practice growth strategy, finally lost it? Or is RL leading a new trend in brand growth strategies?

05.08.2015
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Unternehmensstrategie
Vertriebsmanagement
English
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Global sourcing of retailers, importers and brands: trends, challenges and developments in sourcing countries

by Oliver Schlömann

 

FTA Panel Discussions, June, 25th, Brussels

Moderator:  Stuart Newman, FTA Legal Advisor

Speakers:

  • Signe Ratso, Director, DG Trade

20.07.2014
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Einkaufsmanagement
English
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Brand distribution partnerships - or: How's your marriage?

by Guido Schild

 

13.06.2014
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English
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Conversion Rates can be too high

by Guido Schild

 

02.06.2014
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Vertriebsmanagement
English
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Retail KPI Thought - Sell through Luxury Problems

by Oliver Schlömann
 
09.01.2014
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English
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Brand Retail - Know your DNA

by Norbert Pühringer & Guido Schild
 
21.04.2013
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Unternehmensstrategie
English
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Retailers are from Mars

by Guido Schild
 
03.02.2013
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Unternehmensstrategie
Vertriebsmanagement
English
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